Today I’d like to introduce you to R. Jean Roth, a talented graphic designer and “creative alchemist” from Los Angeles and the founder of Rotem Design Studio and its two apparel lines, Rotem Gear and Rotem Limited Edition.
Her new “graphic-luxe” Rotem Limited Edition line has been a work in progress this past year, resulting in an invitation to The Artisan Group, an exclusive, juried organization of crafters and designers whose mission is to introduce Hollywood to the best of the handcrafted movement. The invitation was a golden opportunity the former intercultural marketing professional would not have envisioned when she first harnessed her creative energies to become an independent entrepreneur after being laid-off early in the economic downturn in 2003.
As demand for her design services grew, Roth expanded her graphic design company into the graphic pop culture t-shirt line Rotem Gear that receives orders from customers around the world. At the GBK 2012 Primetime Emmys Gift Lounge, select members of the press received samples of Rotem Gear’s most popular iconic tees.
In a departure from that quirky, pop culture fashion, however, the new Rotem Limited Edition artisan line envisions garments as canvases, and consists of an ever-changing limited inventory of scarves, cardigans, drape jackets and fashion tops. Currently focusing on local botanical designs, Jean uses her own photography to extract what she sees as the “essence” of the photograph’s subject, whether a flower, branch, or fruit.
She experiments with the inks she uses to achieve different effects, resulting in a translucent, graceful, print that evokes Zen paintings in its elegant simplicity. With fabrics varying in type and in color from rich and saturated to neutrals, each type of garment responds differently to the inks in density and texture, producing different effects in the artwork. The nod to Asian artistic influence is no accident. Jean’s academic and professional background focused on Japanese language and culture.
Artisan scarves and tops from the line have been gifted to celebrities such as Mariska Hargitay, Marcia Cross, Sarah Jessica Parker, Christina Hendricks and Ginnifer Goodwin.